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Personal branding and a new website, too



November 23rd, 2012

Among all the projects I’m juggling in my head right now, the Ad project to create a personal brand is one I’m fairly excited about. It’s a project that can be put into use almost immediately in that I need a site to show off my current websites. I’ve also been putting off getting business cards for too long, mostly because I could never settle on a look or especially a typeface for my logo.

The project prompted me last night to reformat this skeleton site I had sitting around with the colour palette and typeface/logo I designed yesterday. I also wrote all of the copy last night before I put it up. Check out Andy Mac Design and let me know what you think in the comments.

I used a blue close to my exact favourite colour but darkened it a couple shades. The sunny yellow colour is cheerful and represents morning, for my initials: A.M. The off-white background adds a subtle mute to the design. All in all it has a playful but professional feel.

This is the first true portfolio site I’ve built and mixes fresh, bright colours with large photos and a format similar to a resume. A big part of what sold me on the look was the typeface that Andrew McCrea is spelt out in. It feels personal, almost like a signature because you can feel how the lines flow, yet it still seems clean.

The site structure is very basic. I kept everything in two columns using the golden ratio and tried to make the pictures the main feature. I’d still like to find a way to only display the text if someone wants to read more, as the original look I envisioned was more of a newspaper design. I’m going to work on shaping the tone in the copy a bit more and I’m going to keep the content fresh and candid.

Let me know what you think in the comments. First impressions would be awesome. I’d also love to hear the type of personality you’re working on for your brand.


Jacob Thiessen says: November 30, 2012 at 11:01pm
I like it!
Andy Mac says: November 30, 2012 at 10:01pm
Thanks for the feedback! Here's another look I'm working on:
Jacob says: November 24, 2012 at 12:07am
I like the site. It's simple and very functional.

Personally, I feel like it could use something bolder - either larger headings for your posts and more white space, or a bolder color and font scheme. My rationale is that you've got a lot of images of other websites on your page, and the personality and design of your own site get a bit lost around the images of these other sites, most of which are bolder and more colourful than the subtle colour scheme and layout that you're using.

You wouldn't have this problem if the images on your site were just portrait photography or something like that; it's just the fact that your page is full of other bold designs that (I think) forces you to wrangle them in with a bigger, bolder design.

Just my opinion. And like I said, the site is definitely functional, and I do really like the simplicity and layout.
Nadine says: November 23, 2012 at 12:44pm
Love it -very celan bright and modern.

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